Whenever anyone begins a sentence with "They say..." they are talking about Us. We are They. We are male and resonant. We are authoritative. Whether heard on the radio or seen on the web, on television, in other media or on the street, male, resonant and authoritative individuals are clearly in charge. It is only THEIR opinion that matters and they can always be trusted completely. In fact, they are the only ones who should be trusted. Just look at that guy. Just listen to that resonant, authoritative voice! How could people who look and sound like him ever be wrong? Answer: they could not. Trust only Us... We are They.